What is pertinent is the calmness of that beauty,
its sense of restraint.
Why does great design feel as fresh today as it did a century ago? The source of its timelessness can be found in the principles of nature; its roots tap into the deeply subtle veins of restraint. Design evolves by pushing the edge just a bit, but not too much. Style, a very personal form of art, is rooted in the principle of individuality as well as in restraint. For women, this is expressed as controlled sexuality. The greatest fashion designers are artists who understand this—Dior, Givenchy, Lavin, Chanel—as well as the photographers who have captured the distinctiveness of their work: Lillian Bassman, Irving Penn, Richard Avedon. Brilliant illustrators like Mats Gustafson push the edge a little further still, bringing restraint into the 21st century.